PayPal Website Payments Pro Integration Guide

Peter Kitson

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Sample Chapter From PayPal Website Payments Pro Integration Guide
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Direct Payment API Overview


The Direct Payment API offers you direct credit card payment processing capability through PayPal. For credit card transactions, customers can stay on your website as PayPal processes the payment in the background.

For each payment, Direct Payment API takes the billing address, transaction amount, credit card information, and item information as inputs. Within seconds, the API returns a confirmation that the transaction has been processed. Additionally, Direct Payment API lets you flag potentially fraudulent transactions, and provides you with industry-standard AVS and CVV2 responses for each transaction.

By integrating Direct Payment API with Express Checkout as part of the Website Payments Pro solution, you can accept all major payment types, including PayPal, while working with a single provider that processes and manages all of your online payments for you.

IMPORTANT: Direct Payment API is not a standalone product. You are required to use Direct Payment API and Express Checkout together as part of the Website Payments Pro solution. See “Website Payments Pro Business Rules” on page 17.

The Direct Payment API is not covered by the PayPal Seller Protection Policy (SPP).

Express Checkout Overview

The more convenient it is for your customers to buy from you, the more they\'ll buy. Express
Checkout allows customers the option to pay quickly through PayPal – and gives your
business more benefits:
  • Give buyers more convenience, and get more sales. Since your customers simply log in to use information they\'ve already entered with PayPal, they save time by completing transactions in fewer steps. This helps increase loyalty and sales.
  • Complete sales on your website, and get more upsell opportunities. Buyers finish their orders on your website. This gives you more advertising opportunities.
  • Help customers feel safer, so they buy more. Buyers prefer to pay with PayPal because their customer information is kept safe. When they’re confident about the security of their information, they purchase more.


How It Works

  1. After selecting products to purchase, your customers click Checkout with PayPal on your website.
  2. They’re transferred to PayPal, where they select their payment method, as well as the correct shipping and billing address, then are returned to your website to complete their purchase.
  3. PayPal automatically gives you the shipping address, email address, and other customer information to fulfill the order.
With Express Checkout, your buyers finish their orders on your website, not PayPal\'s, so you
can:
  • Get real time notification of successful payments.
  • Automate your internal business processes.
  • Ensure buyers make it to your final confirmation page.
  • Be notified that the buyer\'s address is confirmed, and ensure you’re eligible for coverage under PayPal’s Seller Protection Policy.